Color

#403f9d

#403f9d
hex#403f9d
rgbrgb(64, 63, 157)
hslhsl(241, 43%, 43%)
oklchoklch(0.425 0.149 278.5)
Closest name: Blueberry (#464196)Relative luminance 0.0708

Colors that go with #403f9d

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9b9d3f

#3f6c9d · #6f3f9d

#9d403f · #3f9d40

Split-complementary

Open in tool →

#9d6f3f · #6c9d3f

#9d3f6c · #9b9d3f · #3f9d6f

Contrast

#403f9d as textRatioAAAA largeAAAFix
Aaon white
8.69:1passpasspassPasses AAA — no fix needed.
Aaon black
2.42:1failfailfail
  • AA: use #6f6dc5 as the text (4.67:1)
  • AAA: use #9392d3 as the text (7.29:1)
  • AA: or shift the background to #bdbdbd (4.63:1)
  • AAA: or shift the background to #e8e8e8 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #403f9d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#403f9d reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #403f9d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #403f9d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/403f9d-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md