Color

#403f73

#403f73
hex#403f73
rgbrgb(64, 63, 115)
hslhsl(241, 29%, 35%)
oklchoklch(0.395 0.086 282.6)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0588

Colors that go with #403f73

Copper, Midnight Blue and Powder Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72733f

#3f5873 · #5a3f73

#73403f · #3f7340

Split-complementary

Open in tool →

#735a3f · #58733f

#733f58 · #72733f · #3f735a

Contrast

#403f73 as textRatioAAAA largeAAAFix
Aaon white
9.65:1passpasspassPasses AAA — no fix needed.
Aaon black
2.18:1failfailfail
  • AA: use #6f6eaf as the text (4.53:1)
  • AAA: use #9392c3 as the text (7.14:1)
  • AA: or shift the background to #b3b3b3 (4.6:1)
  • AAA: or shift the background to #dedede (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #403f73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #403f73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #403f73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/403f73-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md