Color

#403d76

#403d76
hex#403d76
rgbrgb(64, 61, 118)
hslhsl(243, 32%, 35%)
oklchoklch(0.392 0.094 283.5)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0574

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73763d

#3d5676 · #5c3d76

#76403d · #3d7640

Split-complementary

Open in tool →

#765c3d · #56763d

#763d56 · #73763d · #3d765c

Contrast

#403d76 as textRatioAAAA largeAAAFix
Aaon white
9.78:1passpasspassPasses AAA — no fix needed.
Aaon black
2.15:1failfailfail
  • AA: use #726eb4 as the text (4.6:1)
  • AAA: use #9390c6 as the text (7.05:1)
  • AA: or shift the background to #b0b0b0 (4.51:1)
  • AAA: or shift the background to #dbdbdb (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #403d76 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #403d76
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #403d76 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/403d76-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md