Color
#403370
#403370rgb(64, 51, 112)hsl(253, 37%, 32%)oklch(0.368 0.101 290.3)Colors that go with #403370
Steel Blue, Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
analogousshippedSteel Blue is #403370's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shippedBlue is paired with #403370 in 5 real palettes, including Alaska Airlines's brand system and CVS's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #403370 in 6 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #403370 in 10 real palettes, including Hasbro's brand system and Hinge's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Orange Red #ff4500
shippedOrange Red is paired with #403370 in 4 real palettes, including Tumblr's brand system and Tide's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Powder Blue #b0e0e6
shippedPowder Blue is paired with #403370 in 8 real palettes, including Frost & Ember and First Snow, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Royal Blue #4169e1
shippedRoyal Blue is paired with #403370 in 8 real palettes, including Confluent's brand system and Zoom's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #403370: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #403370
Tints & shades
Harmonies
Contrast
| #403370 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.91:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.93:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #403370 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#403370 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #403370 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/403370-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md