Color
#402f98
#402f98rgb(64, 47, 152)hsl(250, 53%, 39%)oklch(0.394 0.163 283.4)Colors that go with #402f98
Steel Blue, Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
analogousshippedSteel Blue is #402f98's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped5 real palettes, including Procter & Gamble's brand system and Zillow's brand system put Blue beside #402f98, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #402f98: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #402f98 in 8 real palettes, including Walgreens's brand system and Wells Fargo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #402f98: 9 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #402f98: 4 real palettes, including Datadog's brand system and MLB's brand system, as the accent.
Midnight Blue #191970
shipped12 real palettes, including Fintech Trust and Blue Mono put Midnight Blue beside #402f98, as that palette's text colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #402f98 in 9 real palettes, including Nokia's brand system and Nivea's brand system, as the supporting colour.
Real palettes that use #402f98
Tints & shades
Harmonies
Contrast
| #402f98 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.11:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.08:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #402f98 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#402f98 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #402f98 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/402f98-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md