Color

#402e76

#402e76
hex#402e76
rgbrgb(64, 46, 118)
hslhsl(255, 44%, 32%)
oklchoklch(0.363 0.118 290.9)
Closest name: Her Highness (#432e6f)Relative luminance 0.0435

Colors that go with #402e76

Charcoal, Royal Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#64762e

#2e4076 · #642e76

#76402e · #2e7640

Split-complementary

Open in tool →

#76642e · #40762e

#762e40 · #64762e · #2e7664

Contrast

#402e76 as textRatioAAAA largeAAAFix
Aaon white
11.23:1passpasspassPasses AAA — no fix needed.
Aaon black
1.87:1failfailfail
  • AA: use #7c65c3 as the text (4.51:1)
  • AAA: use #9f8dd3 as the text (7.22:1)
  • AA: or shift the background to #a6a6a6 (4.61:1)
  • AAA: or shift the background to #cfcfcf (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #402e76 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#402e76 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #402e76
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #402e76 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/402e76-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md