Color
#402790
#402790rgb(64, 39, 144)hsl(254, 57%, 36%)oklch(0.374 0.162 286.6)Colors that go with #402790
Denim, Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
analogousshippedDenim is #402790's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped5 real palettes, including Procter & Gamble's brand system and Zillow's brand system put Blue beside #402790, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #402790: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #402790 in 8 real palettes, including Casper Sleep's brand system and Walgreens's brand system, as the lead colour.
Red #ff0000
shippedRed is paired with #402790 in 4 real palettes, including Walgreens's brand system and Twitch's brand system, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #402790 in 9 real palettes, including Discord's brand system and Nokia's brand system, as the lead colour.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #402790: 5 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent.
Tomato #ff6347
shipped5 real palettes, including dbt Labs's brand system and FedEx's brand system put Tomato beside #402790, as the lead colour.
Real palettes that use #402790
Tints & shades
Harmonies
Contrast
| #402790 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.99:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.91:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #402790 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#402790 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #402790 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/402790-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md