Color

#400d91

#400d91
hex#400d91
rgbrgb(64, 13, 145)
hslhsl(263, 84%, 31%)
oklchoklch(0.349 0.186 289.8)
Closest name: Galactic Civilization (#442288)Relative luminance 0.0342

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5f910d

#0d1c91 · #820d91

#91400d · #0d9140

Split-complementary

Open in tool →

#91820d · #1c910d

#910d1c · #5f910d · #0d9182

Contrast

#400d91 as textRatioAAAA largeAAAFix
Aaon white
12.47:1passpasspassPasses AAA — no fix needed.
Aaon black
1.68:1failfailfail
  • AA: use #8e51f0 as the text (4.59:1)
  • AAA: use #ad80f4 as the text (7.17:1)
  • AA: or shift the background to #9c9c9c (4.54:1)
  • AAA: or shift the background to #c4c4c4 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #400d91 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#400d91 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #400d91
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #400d91 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/400d91-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md