Color

#3f40a2

#3f40a2
hex#3f40a2
rgbrgb(63, 64, 162)
hslhsl(239, 44%, 44%)
oklchoklch(0.431 0.155 277.3)
Closest name: Blueberry (#464196)Relative luminance 0.0733

Colors that go with #3f40a2

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a2a03f

#3f72a2 · #6f3fa2

#a23f40 · #40a23f

Split-complementary

Open in tool →

#a26f3f · #72a23f

#a23f72 · #a2a03f · #3fa26f

Contrast

#3f40a2 as textRatioAAAA largeAAAFix
Aaon white
8.51:1passpasspassPasses AAA — no fix needed.
Aaon black
2.47:1failfailfail
  • AA: use #6c6ec6 as the text (4.68:1)
  • AAA: use #9192d4 as the text (7.27:1)
  • AA: or shift the background to #bdbdbd (4.53:1)
  • AAA: or shift the background to #ebebeb (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3f40a2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3f40a2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3f40a2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3f40a2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3f40a2-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md