Color

#3d7cb8

#3d7cb8
hex#3d7cb8
rgbrgb(61, 124, 184)
hslhsl(209, 50%, 48%)
oklchoklch(0.572 0.114 249.5)
Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.1887

Colors that go with #3d7cb8

Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b8783d

#3db8b6 · #3d3fb8

#b83d7c · #7cb83d

Split-complementary

Open in tool →

#b83d3f · #b8b63d

#b63db8 · #b8783d · #3fb83d

Contrast

#3d7cb8 as textRatioAAAA largeAAAFix
Aaon white
4.4:1failpassfail
  • AA: use #3c7ab4 as the text (4.53:1)
  • AAA: use #2d5b86 as the text (7.11:1)
  • AA: or shift the background to #0a0a0a (4.5:1)
Aaon black
4.77:1passpassfail
  • AAA: use #669bcc as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d7cb8 as the background.

Brands using this color

Fonts for this mood

#3d7cb8 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d7cb8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d7cb8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d7cb8-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md