Color

#3d69a4

#3d69a4
hex#3d69a4
rgbrgb(61, 105, 164)
hslhsl(214, 46%, 44%)
oklchoklch(0.517 0.106 256.3)
Closest name: Campanula (#3473b7)Relative luminance 0.1378

Colors that go with #3d69a4

Charcoal, Sea Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a4773d

#3d9da4 · #433da4

#a43d69 · #69a43d

Split-complementary

Open in tool →

#a4433d · #9da43d

#a43d9d · #a4773d · #3da443

Contrast

#3d69a4 as textRatioAAAA largeAAAFix
Aaon white
5.59:1passpassfail
  • AAA: use #33598a as the text (7.15:1)
Aaon black
3.76:1failpassfail
  • AA: use #4578ba as the text (4.65:1)
  • AAA: use #7298cb as the text (7.07:1)
  • AA: or shift the background to #e8e8e8 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d69a4 as the background.

Brands using this color

Fonts for this mood

#3d69a4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d69a4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d69a4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d69a4-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md