Color
#3d61bd
#3d61bdrgb(61, 97, 189)hsl(223, 51%, 49%)oklch(0.516 0.15 265.4)Colors that go with #3d61bd
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #3d61bd: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #3d61bd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #3d61bd in 10 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped17 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #3d61bd, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #3d61bd: 7 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #3d61bd in 20 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #3d61bd: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #3d61bd: 7 real palettes, including Apple's brand system and HashiCorp's brand system, as the supporting colour.
Real palettes that use #3d61bd
Tints & shades
Harmonies
Contrast
| #3d61bd as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.76:1 | pass | pass | fail |
|
Aaon black | 3.64:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d61bd as the background.
Brands using this color
- Campbell'saccent · #3860be · Δ0.634
- Coca-Colaaccent · #3860be · Δ0.634
- Guinnessaccent · #3860be · Δ0.634
- Heinzaccent · #3860be · Δ0.634
- Hingeaccent · #3860be · Δ0.634
- Jack Daniel'sprimary · #3860be · Δ0.634
- L'Oréalaccent · #3860be · Δ0.634
- Maybellineaccent · #3860be · Δ0.634
- Netflixaccent · #3860be · Δ0.634
- Nikonsecondary · #3860be · Δ0.634
- Paramount+primary · #3860be · Δ0.634
- Pixarsecondary · #3860be · Δ0.634
- Starlinksecondary · #3860be · Δ0.634
- Ulta Beautysecondary · #3860be · Δ0.634
- Victoria's Secretaccent · #3860be · Δ0.634
- Warner Bros.secondary · #3860be · Δ0.634
- Bingaccent · #3366bb · Δ1.568
Fonts for this mood
#3d61bd reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #3d61bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/3d61bd-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md