Color

#3d4594

#3d4594
hex#3d4594
rgbrgb(61, 69, 148)
hslhsl(234, 42%, 41%)
oklchoklch(0.428 0.128 275.2)
Closest name: Blueberry (#464196)Relative luminance 0.0739

Colors that go with #3d4594

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#948c3d

#3d7194 · #603d94

#943d45 · #45943d

Split-complementary

Open in tool →

#94603d · #71943d

#943d71 · #948c3d · #3d9460

Contrast

#3d4594 as textRatioAAAA largeAAAFix
Aaon white
8.48:1passpasspassPasses AAA — no fix needed.
Aaon black
2.48:1failfailfail
  • AA: use #6770c1 as the text (4.66:1)
  • AAA: use #8b92d0 as the text (7.12:1)
  • AA: or shift the background to #bdbdbd (4.51:1)
  • AAA: or shift the background to #ebebeb (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d4594 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3d4594 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d4594
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d4594 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d4594-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md