Color

#3c769a

#3c769a
hex#3c769a
rgbrgb(60, 118, 154)
hslhsl(203, 44%, 42%)
oklchoklch(0.542 0.083 238.2)
Closest name: Cry Me a River (#427898)Relative luminance 0.1625

Colors that go with #3c769a

Charcoal, Royal Blue and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9a603c

#3c9a8f · #3c479a

#9a3c76 · #769a3c

Split-complementary

Open in tool →

#9a3c47 · #9a8f3c

#8f3c9a · #9a603c · #479a3c

Contrast

#3c769a as textRatioAAAA largeAAAFix
Aaon white
4.94:1passpassfail
  • AAA: use #2f5d79 as the text (7.09:1)
Aaon black
4.25:1failpassfail
  • AA: use #3f7ca2 as the text (4.62:1)
  • AAA: use #619dc2 as the text (7.11:1)
  • AA: or shift the background to #f5f5f5 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3c769a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#3c769a reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3c769a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3c769a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3c769a-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md