Color

#3a78bb

#3a78bb
hex#3a78bb
rgbrgb(58, 120, 187)
hslhsl(211, 53%, 48%)
oklchoklch(0.564 0.122 252.4)
Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.1792

Colors that go with #3a78bb

Charcoal, Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb7d3a

#3ab9bb · #3c3abb

#bb3a78 · #78bb3a

Split-complementary

Open in tool →

#bb3c3a · #b9bb3a

#bb3ab9 · #bb7d3a · #3abb3c

Contrast

#3a78bb as textRatioAAAA largeAAAFix
Aaon white
4.58:1passpassfail
  • AAA: use #2b5a8c as the text (7.13:1)
Aaon black
4.58:1passpassfail
  • AAA: use #679ad0 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3a78bb as the background.

Brands using this color

Fonts for this mood

#3a78bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3a78bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3a78bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3a78bb-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md