Color

#3a40bb

#3a40bb
hex#3a40bb
rgbrgb(58, 64, 187)
hslhsl(237, 53%, 48%)
oklchoklch(0.449 0.189 273.7)
Closest name: Denim (#2243b6)Relative luminance 0.0815

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbb53a

#3a81bb · #743abb

#bb3a40 · #40bb3a

Split-complementary

Open in tool →

#bb743a · #81bb3a

#bb3a81 · #bbb53a · #3abb74

Contrast

#3a40bb as textRatioAAAA largeAAAFix
Aaon white
7.98:1passpasspassPasses AAA — no fix needed.
Aaon black
2.63:1failfailfail
  • AA: use #676cd0 as the text (4.63:1)
  • AAA: use #8e92dc as the text (7.3:1)
  • AA: or shift the background to #c4c4c4 (4.58:1)
  • AAA: or shift the background to #f0f0f0 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3a40bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3a40bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3a40bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3a40bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3a40bb-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md