Color

#3a3974

#3a3974
hex#3a3974
rgbrgb(58, 57, 116)
hslhsl(241, 34%, 34%)
oklchoklch(0.377 0.098 281.4)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0509

Colors that go with #3a3974

Steel Blue, Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#737439

#395674 · #583974

#743a39 · #39743a

Split-complementary

Open in tool →

#745839 · #567439

#743956 · #737439 · #397458

Contrast

#3a3974 as textRatioAAAA largeAAAFix
Aaon white
10.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.02:1failfailfail
  • AA: use #716fb8 as the text (4.67:1)
  • AAA: use #9392c9 as the text (7.2:1)
  • AA: or shift the background to #ababab (4.53:1)
  • AAA: or shift the background to #d4d4d4 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3a3974 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #3a3974
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3a3974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3a3974-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md