Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Color
#397f9d
#397f9d
hex
#397f9drgb
rgb(57, 127, 157)hsl
hsl(198, 47%, 42%)oklch
oklch(0.564 0.084 229)Closest name: Cry Me a River (#427898)Relative luminance 0.1848
Colors that go with #397f9d
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #397f9d: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
split-complementshippedCopper is a split-complement of #397f9d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #397f9d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
analogousshippedRoyal Blue is #397f9d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #397f9d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #397f9d in 7 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour.
Blue #0000ff
shipped4 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #397f9d, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #397f9d: 7 real palettes, including Glacier and Hershey's's brand system, as the accent.
Real palettes that use #397f9d
Tints & shades
Harmonies
Contrast
| #397f9d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.47:1 | fail | pass | fail | |
Aaon black | 4.7:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397f9d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#397f9d reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #397f9d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #397f9d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/397f9d-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md