Color

#397ef3

#397ef3
hex#397ef3
rgbrgb(57, 126, 243)
hslhsl(218, 89%, 59%)
oklchoklch(0.612 0.189 260.3)
Closest name: Azure (#007fff)Relative luminance 0.2226

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f3af39

#39dbf3 · #5239f3

#f3397e · #7ef339

Split-complementary

Open in tool →

#f35239 · #dbf339

#f339db · #f3af39 · #39f352

Contrast

#397ef3 as textRatioAAAA largeAAAFix
Aaon white
3.85:1failpassfail
  • AA: use #216ef2 as the text (4.59:1)
  • AAA: use #0c50c6 as the text (7.05:1)
  • AA: or shift the background to #1a1a1a (4.52:1)
Aaon black
5.45:1passpassfail
  • AAA: use #6097f6 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397ef3 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#397ef3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #397ef3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #397ef3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/397ef3-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md