Color

#397bc6

#397bc6
hex#397bc6
rgbrgb(57, 123, 198)
hslhsl(212, 55%, 50%)
oklchoklch(0.577 0.134 253.6)
Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.1911

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c68439

#39c1c6 · #3e39c6

#c6397b · #7bc639

Split-complementary

Open in tool →

#c63e39 · #c1c639

#c639c1 · #c68439 · #39c63e

Contrast

#397bc6 as textRatioAAAA largeAAAFix
Aaon white
4.35:1failpassfail
  • AA: use #3878c2 as the text (4.53:1)
  • AAA: use #29588e as the text (7.29:1)
  • AA: or shift the background to #0a0a0a (4.55:1)
Aaon black
4.82:1passpassfail
  • AAA: use #699bd3 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397bc6 as the background.

Brands using this color

Fonts for this mood

#397bc6 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #397bc6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #397bc6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/397bc6-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md