Color

#3974f3

#3974f3
hex#3974f3
rgbrgb(57, 116, 243)
hslhsl(221, 89%, 59%)
oklchoklch(0.592 0.201 263)
Closest name: Blue Öyster Cult (#5577ee)Relative luminance 0.1983

Colors that go with #3974f3

Charcoal, Crimson and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f3b939

#39d1f3 · #5c39f3

#f33974 · #74f339

Split-complementary

Open in tool →

#f35c39 · #d1f339

#f339d1 · #f3b939 · #39f35c

Contrast

#3974f3 as textRatioAAAA largeAAAFix
Aaon white
4.23:1failpassfail
  • AA: use #306ef3 as the text (4.52:1)
  • AAA: use #0c4acf as the text (7.25:1)
  • AA: or shift the background to #0f0f0f (4.53:1)
Aaon black
4.97:1passpassfail
  • AAA: use #6593f6 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3974f3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3974f3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3974f3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3974f3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3974f3-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md