Color
#397440
#397440rgb(57, 116, 64)hsl(127, 34%, 34%)oklch(0.505 0.102 146.4)Colors that go with #397440
Charcoal, Rust and Dark Orchid lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #397440: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Rust #b7410e
triadicshippedRust completes a triad with #397440 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Dark Orchid #9932cc
complementaryshippedDark Orchid sits directly opposite #397440 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Copper #b87333
shippedDesigners have shipped Copper with #397440: 4 real palettes, including Clay & Linen and Wellness, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #397440 in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #397440: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #397440 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #397440: 7 real palettes, including Olive Grove and Pine & Birch, as the supporting colour.
Real palettes that use #397440
Tints & shades
Harmonies
Contrast
| #397440 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.61:1 | pass | pass | fail |
|
Aaon black | 3.75:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397440 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #397440 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/397440-a2bea8-aa4edf-1f2d27-ecf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md