Alpine
Open in tool →Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle.
Color
#396f89
#396f89
hex
#396f89rgb
rgb(57, 111, 137)hsl
hsl(200, 41%, 38%)oklch
oklch(0.516 0.071 231.2)Closest name: Astral (#376f89)Relative luminance 0.1404
Colors that go with #396f89
Charcoal, Royal Blue and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #396f89: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #396f89's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #396f89 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #396f89 in 5 real palettes, including Lemon Squeezy's brand system and Beach Hut, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #396f89 in 6 real palettes, including Fintech Trust and Glacier, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #396f89 in 5 real palettes, including Dusk and Desert Road, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #396f89 in 12 real palettes, including Retro Pop and Redfin's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #396f89 in 8 real palettes, including The New York Times's brand system and Discover's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #396f89
Tints & shades
Harmonies
Contrast
| #396f89 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.51:1 | pass | pass | fail |
|
Aaon black | 3.81:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396f89 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#396f89 reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #396f89
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #396f89 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/396f89-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md