Color

#305d73

#305d73
hex#305d73
rgbrgb(48, 93, 115)
hslhsl(200, 41%, 32%)
oklchoklch(0.456 0.061 231.4)
Closest name: Atlantis (#336172)Relative luminance 0.0969

Colors that go with #305d73

Royal Blue, Sienna and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #305d73

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#734630

#307368 · #303b73

#73305d · #5d7330

Split-complementary

Open in tool →

#73303b · #736830

#683073 · #734630 · #3b7330

Contrast

#305d73 as textRatioAAAA largeAAAFix
Aaon white
7.15:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #417d9b as the text (4.63:1)
  • AAA: use #619ebd as the text (7.13:1)
  • AA: or shift the background to #cfcfcf (4.59:1)
  • AAA: or shift the background to #ffffff (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #305d73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#305d73 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #305d73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #305d73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/305d73-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md