Color

#396f2a

#396f2a
hex#396f2a
rgbrgb(57, 111, 42)
hslhsl(107, 45%, 30%)
oklchoklch(0.488 0.116 139.4)
Closest name: Forest Empress (#3d7016)Relative luminance 0.1241

Colors that go with #396f2a

Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#602a6f

#5b6f2a · #2a6f3e

#2a396f · #6f2a39

Split-complementary

Open in tool →

#3e2a6f · #6f2a5b

#2a5b6f · #602a6f · #6f3e2a

Contrast

#396f2a as textRatioAAAA largeAAAFix
Aaon white
6.03:1passpassfail
  • AAA: use #336426 as the text (7.02:1)
Aaon black
3.48:1failpassfail
  • AA: use #448532 as the text (4.65:1)
  • AAA: use #57aa41 as the text (7.23:1)
  • AA: or shift the background to #e0e0e0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396f2a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#396f2a reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #396f2a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #396f2a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/396f2a-a5bea2-7a4edf-1f2d22-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md