Color
#396ea7
#396ea7rgb(57, 110, 167)hsl(211, 49%, 44%)oklch(0.529 0.107 252)Colors that go with #396ea7
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #396ea7: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #396ea7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #396ea7 in 7 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped6 real palettes, including Pixar's brand system and CVS's brand system put Blue beside #396ea7, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #396ea7: 8 real palettes, including Fintech Trust and Glacier, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #396ea7: 4 real palettes, including Dusk and Notion's brand system, as the accent.
Crimson #dc143c
shippedCrimson is paired with #396ea7 in 12 real palettes, including State Farm's brand system and Amazon's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #396ea7: 4 real palettes, including Deep Water and Astro's brand system, as the lead colour.
Real palettes that use #396ea7
Tints & shades
Harmonies
Contrast
| #396ea7 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.3:1 | pass | pass | fail |
|
Aaon black | 3.96:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396ea7 as the background.
Brands using this color
Fonts for this mood
#396ea7 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #396ea7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/396ea7-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md