Color

#396d89

#396d89
hex#396d89
rgbrgb(57, 109, 137)
hslhsl(201, 41%, 38%)
oklchoklch(0.511 0.071 234.1)
Closest name: Astral (#376f89)Relative luminance 0.1361

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#895539

#39897d · #394589

#89396d · #6d8939

Split-complementary

Open in tool →

#893945 · #897d39

#7d3989 · #895539 · #458939

Contrast

#396d89 as textRatioAAAA largeAAAFix
Aaon white
5.64:1passpassfail
  • AAA: use #305c73 as the text (7.23:1)
Aaon black
3.72:1failpassfail
  • AA: use #417b9b as the text (4.53:1)
  • AAA: use #619dbd as the text (7.07:1)
  • AA: or shift the background to #e6e6e6 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396d89 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#396d89 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #396d89
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #396d89 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/396d89-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md