Color

#394589

#394589
hex#394589
rgbrgb(57, 69, 137)
hslhsl(231, 41%, 38%)
oklchoklch(0.417 0.113 273)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0693

Colors that go with #394589

Midnight Blue, Dark Olive Green and Powder Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #394589

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#897d39

#396d89 · #553989

#893945 · #458939

Split-complementary

Open in tool →

#895539 · #6d8939

#89396d · #897d39 · #398955

Contrast

#394589 as textRatioAAAA largeAAAFix
Aaon white
8.8:1passpasspassPasses AAA — no fix needed.
Aaon black
2.39:1failfailfail
  • AA: use #616fbd as the text (4.52:1)
  • AAA: use #8893cd as the text (7.1:1)
  • AA: or shift the background to #bababa (4.53:1)
  • AAA: or shift the background to #e6e6e6 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394589 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394589 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394589
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394589 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394589-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md