Color

#3963ef

#3963ef
hex#3963ef
rgbrgb(57, 99, 239)
hslhsl(226, 85%, 58%)
oklchoklch(0.556 0.216 266.4)
Closest name: Bluetiful (#3c69e7)Relative luminance 0.1603

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#efc439

#39beef · #6939ef

#ef3963 · #63ef39

Split-complementary

Open in tool →

#ef6939 · #beef39

#ef39be · #efc439 · #39ef69

Contrast

#3963ef as textRatioAAAA largeAAAFix
Aaon white
4.99:1passpassfail
  • AAA: use #1243e2 as the text (7.18:1)
Aaon black
4.21:1failpassfail
  • AA: use #426bf0 as the text (4.59:1)
  • AAA: use #7694f4 as the text (7.31:1)
  • AA: or shift the background to #f5f5f5 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3963ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#3963ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3963ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3963ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3963ef-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md