Color

#394e1d

#394e1d
hex#394e1d
rgbrgb(57, 78, 29)
hslhsl(86, 46%, 21%)
oklchoklch(0.394 0.078 128.9)
Closest name: Godzilla (#3c4d03)Relative luminance 0.0641

Colors that go with #394e1d

Blue, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#321d4e

#4e4b1d · #204e1d

#1d394e · #4e1d39

Split-complementary

Open in tool →

#1d204e · #4b1d4e

#1d4e4b · #321d4e · #4e1d20

Contrast

#394e1d as textRatioAAAA largeAAAFix
Aaon white
9.2:1passpasspassPasses AAA — no fix needed.
Aaon black
2.28:1failfailfail
  • AA: use #5c7f2f as the text (4.53:1)
  • AAA: use #77a43d as the text (7.16:1)
  • AA: or shift the background to #b8b8b8 (4.64:1)
  • AAA: or shift the background to #e3e3e3 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394e1d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394e1d reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394e1d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394e1d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394e1d-afbea2-4e56df-212d1f-f1f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md