Color

#394cdb

#394cdb
hex#394cdb
rgbrgb(57, 76, 219)
hslhsl(233, 69%, 54%)
oklchoklch(0.498 0.217 270.3)
Closest name: Blurple (#5539cc)Relative luminance 0.1115

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dbc839

#399ddb · #7739db

#db394c · #4cdb39

Split-complementary

Open in tool →

#db7739 · #9ddb39

#db399d · #dbc839 · #39db77

Contrast

#394cdb as textRatioAAAA largeAAAFix
Aaon white
6.5:1passpassfail
  • AAA: use #3044d9 as the text (7.11:1)
Aaon black
3.23:1failpassfail
  • AA: use #5b6be1 as the text (4.64:1)
  • AAA: use #8692e9 as the text (7.3:1)
  • AA: or shift the background to #d9d9d9 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394cdb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394cdb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394cdb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394cdb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394cdb-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md