Color

#394c3e

#394c3e
hex#394c3e
rgbrgb(57, 76, 62)
hslhsl(136, 14%, 26%)
oklchoklch(0.396 0.033 152.8)
Closest name: Hōjicha (#424f3b)Relative luminance 0.0639

Colors that go with #394c3e

Teal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4c3947

#3d4c39 · #394c47

#3e394c · #4c3e39

Split-complementary

Open in tool →

#47394c · #4c393d

#393d4c · #4c3947 · #4c4739

Contrast

#394c3e as textRatioAAAA largeAAAFix
Aaon white
9.22:1passpasspassPasses AAA — no fix needed.
Aaon black
2.28:1failfailfail
  • AA: use #5e7d66 as the text (4.6:1)
  • AAA: use #7f9f87 as the text (7.21:1)
  • AA: or shift the background to #b8b8b8 (4.65:1)
  • AAA: or shift the background to #e3e3e3 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394c3e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394c3e reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394c3e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394c3e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394c3e-a2bead-b959d4-1f2d29-ebf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md