Color

#394c3d

#394c3d
hex#394c3d
rgbrgb(57, 76, 61)
hslhsl(133, 14%, 26%)
oklchoklch(0.396 0.035 150.9)
Closest name: Hōjicha (#424f3b)Relative luminance 0.0638

Colors that go with #394c3d

Teal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4c3948

#3e4c39 · #394c46

#3d394c · #4c3d39

Split-complementary

Open in tool →

#46394c · #4c393e

#393e4c · #4c3948 · #4c4639

Contrast

#394c3d as textRatioAAAA largeAAAFix
Aaon white
9.23:1passpasspassPasses AAA — no fix needed.
Aaon black
2.28:1failfailfail
  • AA: use #5e7d65 as the text (4.6:1)
  • AAA: use #7f9f86 as the text (7.21:1)
  • AA: or shift the background to #b5b5b5 (4.5:1)
  • AAA: or shift the background to #e3e3e3 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394c3d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394c3d reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394c3d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394c3d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394c3d-a2beab-b84edf-1f2d28-ebf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md