Color

#394b35

#394b35
hex#394b35
rgbrgb(57, 75, 53)
hslhsl(109, 17%, 25%)
oklchoklch(0.391 0.043 140)
Closest name: Hōjicha (#424f3b)Relative luminance 0.0616

Colors that go with #394b35

Teal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #394b35

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#47354b

#444b35 · #354b3c

#35394b · #4b3539

Split-complementary

Open in tool →

#3c354b · #4b3544

#35444b · #47354b · #4b3c35

Contrast

#394b35 as textRatioAAAA largeAAAFix
Aaon white
9.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.23:1failfailfail
  • AA: use #607d59 as the text (4.58:1)
  • AAA: use #7d9e76 as the text (7.02:1)
  • AA: or shift the background to #b5b5b5 (4.59:1)
  • AAA: or shift the background to #e0e0e0 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394b35 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394b35 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394b35
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394b35 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394b35-a4bea2-7e4edf-1f2d23-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md