Color

#394b2f

#394b2f
hex#394b2f
rgbrgb(57, 75, 47)
hslhsl(99, 23%, 24%)
oklchoklch(0.389 0.051 134.8)
Closest name: Hōjicha (#424f3b)Relative luminance 0.0611

Colors that go with #394b2f

Teal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#412f4b

#474b2f · #2f4b33

#2f394b · #4b2f39

Split-complementary

Open in tool →

#332f4b · #4b2f47

#2f474b · #412f4b · #4b332f

Contrast

#394b2f as textRatioAAAA largeAAAFix
Aaon white
9.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.22:1failfailfail
  • AA: use #5f7d4f as the text (4.53:1)
  • AAA: use #7ca168 as the text (7.15:1)
  • AA: or shift the background to #b3b3b3 (4.51:1)
  • AAA: or shift the background to #dedede (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394b2f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394b2f reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394b2f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394b2f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394b2f-a8bea2-664edf-1f2d21-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md