Color

#3944a2

#3944a2
hex#3944a2
rgbrgb(57, 68, 162)
hslhsl(234, 48%, 43%)
oklchoklch(0.434 0.151 273.3)
Closest name: Blueberry (#464196)Relative luminance 0.0761

Colors that go with #3944a2

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a29839

#3978a2 · #6339a2

#a23944 · #44a239

Split-complementary

Open in tool →

#a26339 · #78a239

#a23978 · #a29839 · #39a263

Contrast

#3944a2 as textRatioAAAA largeAAAFix
Aaon white
8.32:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #646ec9 as the text (4.62:1)
  • AAA: use #8a92d6 as the text (7.16:1)
  • AA: or shift the background to #bfbfbf (4.53:1)
  • AAA: or shift the background to #ededed (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3944a2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3944a2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3944a2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3944a2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3944a2-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md