Color

#393e9d

#393e9d
hex#393e9d
rgbrgb(57, 62, 157)
hslhsl(237, 47%, 42%)
oklchoklch(0.419 0.152 275.4)
Closest name: Blueberry (#464196)Relative luminance 0.0675

Colors that go with #393e9d

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9d9839

#39709d · #66399d

#9d393e · #3e9d39

Split-complementary

Open in tool →

#9d6639 · #709d39

#9d3970 · #9d9839 · #399d66

Contrast

#393e9d as textRatioAAAA largeAAAFix
Aaon white
8.94:1passpasspassPasses AAA — no fix needed.
Aaon black
2.35:1failfailfail
  • AA: use #696ec9 as the text (4.67:1)
  • AAA: use #8f92d6 as the text (7.25:1)
  • AA: or shift the background to #b8b8b8 (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #393e9d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#393e9d reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #393e9d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #393e9d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/393e9d-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md