Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Color
#388aa8
#388aa8
hex
#388aa8rgb
rgb(56, 138, 168)hsl
hsl(196, 50%, 44%)oklch
oklch(0.596 0.091 225.6)Closest name: Blue Moon (#3992a8)Relative luminance 0.2184
Colors that go with #388aa8
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #388aa8: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
complementaryshippedCopper sits directly opposite #388aa8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #388aa8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #388aa8 in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #388aa8: 6 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #388aa8: 5 real palettes, including Telegram's brand system and Deep Water, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #388aa8: 13 real palettes, including Discover's brand system and Peacock, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #388aa8: 4 real palettes, including Honda's brand system and Wendy's's brand system, as the supporting colour.
Real palettes that use #388aa8
Tints & shades
Harmonies
Contrast
| #388aa8 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.91:1 | fail | pass | fail | |
Aaon black | 5.37:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #388aa8 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#388aa8 reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #388aa8
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #388aa8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/388aa8-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md