Color

#29657a

#29657a
hex#29657a
rgbrgb(41, 101, 122)
hslhsl(196, 50%, 32%)
oklchoklch(0.477 0.07 224.3)
Closest name: Atlantis (#336172)Relative luminance 0.1118

Colors that go with #29657a

Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7a3f29

#297a67 · #293c7a

#7a2965 · #657a29

Split-complementary

Open in tool →

#7a293c · #7a6729

#67297a · #7a3f29 · #3c7a29

Contrast

#29657a as textRatioAAAA largeAAAFix
Aaon white
6.49:1passpassfail
  • AAA: use #265e73 as the text (7.16:1)
Aaon black
3.24:1failpassfail
  • AA: use #337e99 as the text (4.59:1)
  • AAA: use #47a1c2 as the text (7.14:1)
  • AA: or shift the background to #d9d9d9 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29657a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#29657a reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #29657a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #29657a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/29657a-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md