Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Color
#377fa9
#377fa9
hex
#377fa9rgb
rgb(55, 127, 169)hsl
hsl(202, 51%, 44%)oklch
oklch(0.569 0.096 237.5)Closest name: steelblue (#4682b4)Relative luminance 0.1886
Colors that go with #377fa9
Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #377fa9: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #377fa9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
analogousshippedRoyal Blue is #377fa9's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Copper #b87333
complementaryshippedCopper sits directly opposite #377fa9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #377fa9 in 7 real palettes, including Beach Hut and Wired's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #377fa9 in 7 real palettes, including Hershey's's brand system and Glacier, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #377fa9 in 12 real palettes, including Discover's brand system and Capital One's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Firebrick #b22222
shippedFirebrick is paired with #377fa9 in 5 real palettes, including Wendy's's brand system and AT&T's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #377fa9
Tints & shades
Harmonies
Contrast
| #377fa9 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.4:1 | fail | pass | fail | |
Aaon black | 4.77:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #377fa9 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#377fa9 reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #377fa9
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #377fa9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/377fa9-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md