Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Color
#376f77rgb(55, 111, 119)hsl(188, 37%, 34%)oklch(0.507 0.06 207.6)Charcoal, Rust and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal is the text near-black for #376f77: softer than #000 and cool enough to feel like part of the same palette.
Rust sits directly opposite #376f77 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
4 real palettes, including Darkroom and Forest Floor put Champagne beside #376f77, as the surface under it.
Designers have shipped Cobalt Blue with #376f77: 6 real palettes, including Ink & Paper and Fintech Trust, as the accent.
Designers have shipped Copper with #376f77: 5 real palettes, including Desert Road and Riverbed, as the lead colour.
Crimson is paired with #376f77 in 10 real palettes, including Gemstone and Redfin's brand system, as the accent.
Designers have shipped Denim with #376f77: 12 real palettes, including The New York Times's brand system and Campus, as the supporting colour.
Designers have shipped Firebrick with #376f77: 4 real palettes, including Wendy's's brand system and Fireside, as the supporting colour.
| #376f77 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.67:1 | pass | pass | fail |
|
Aaon black | 3.7:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #376f77 as the background.
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
#376f77 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #376f77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/376f77-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md