Color

#373fd2

#373fd2
hex#373fd2
rgbrgb(55, 63, 210)
hslhsl(237, 63%, 52%)
oklchoklch(0.467 0.22 271.8)
Closest name: Blurple (#5539cc)Relative luminance 0.0902

Colors that go with #373fd2

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #373fd2

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d2ca37

#378cd2 · #7d37d2

#d2373f · #3fd237

Split-complementary

Open in tool →

#d27d37 · #8cd237

#d2378c · #d2ca37 · #37d27d

Contrast

#373fd2 as textRatioAAAA largeAAAFix
Aaon white
7.49:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #656bdc as the text (4.69:1)
  • AAA: use #8b8fe5 as the text (7.16:1)
  • AA: or shift the background to #c9c9c9 (4.52:1)
  • AAA: or shift the background to #fafafa (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #373fd2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#373fd2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #373fd2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #373fd2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/373fd2-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md