Color
#373380
#373380rgb(55, 51, 128)hsl(243, 43%, 35%)oklch(0.372 0.126 280.7)Colors that go with #373380
Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #373380: softer than #000 and cool enough to feel like part of the same palette.
Steel Blue #4682b4
analogousshippedSteel Blue is #373380's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped4 real palettes, including Alaska Airlines's brand system and Procter & Gamble's brand system put Blue beside #373380, as the accent.
Crimson #dc143c
shippedCrimson is paired with #373380 in 5 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #373380: 9 real palettes, including Hasbro's brand system and Warbyparker's brand system, as the supporting colour.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #373380: 4 real palettes, including Glacier and First Snow, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #373380 in 9 real palettes, including Discord's brand system and Confluent's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #373380 in 4 real palettes, including Gillette's brand system and American Eagle's brand system, as the lead colour.
Real palettes that use #373380
Tints & shades
Harmonies
Contrast
| #373380 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.78:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.95:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #373380 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#373380 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #373380 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/373380-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md