Color
#370ba8
#370ba8rgb(55, 11, 168)hsl(257, 88%, 35%)oklch(0.365 0.212 280.5)Colors that go with #370ba8
Cobalt Blue, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #370ba8: 5 real palettes, including Tide's brand system and Unilever's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #370ba8 in 4 real palettes, including Pepsi's brand system and Behance's brand system, as the supporting colour.
Denim #1560bd
analogousshippedDenim is #370ba8's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Midnight Blue #191970
shipped8 real palettes, including Blue Mono and Fintech Trust put Midnight Blue beside #370ba8, as that palette's text colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #370ba8 in 5 real palettes, including Nivea's brand system and Discord's brand system, as the supporting colour.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #370ba8: 4 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent.
Olive Green #808000
complementaryOlive Green sits directly opposite #370ba8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #370ba8: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use #370ba8
Tints & shades
Harmonies
Contrast
| #370ba8 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.83:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.78:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #370ba8 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#370ba8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #370ba8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/370ba8-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md