Color

#367d9b

#367d9b
hex#367d9b
rgbrgb(54, 125, 155)
hslhsl(198, 48%, 41%)
oklchoklch(0.557 0.084 228.9)
Closest name: Cry Me a River (#427898)Relative luminance 0.1782

Colors that go with #367d9b

Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9b5436

#369b87 · #364a9b

#9b367d · #7d9b36

Split-complementary

Open in tool →

#9b364a · #9b8736

#87369b · #9b5436 · #4a9b36

Contrast

#367d9b as textRatioAAAA largeAAAFix
Aaon white
4.6:1passpassfail
  • AAA: use #295e75 as the text (7.11:1)
Aaon black
4.56:1passpassfail
  • AAA: use #51a0c2 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #367d9b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#367d9b reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #367d9b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #367d9b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/367d9b-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md