Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Color
#35707ergb(53, 112, 126)hsl(192, 41%, 35%)oklch(0.512 0.065 215.4)Charcoal, Rust and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal is the text near-black for #35707e: softer than #000 and cool enough to feel like part of the same palette.
Rust sits directly opposite #35707e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cobalt Blue is paired with #35707e in 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Copper is paired with #35707e in 5 real palettes, including Desert Road and Riverbed, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Crimson is paired with #35707e in 10 real palettes, including Gemstone and Redfin's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Denim is paired with #35707e in 12 real palettes, including The New York Times's brand system and Campus, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Firebrick is paired with #35707e in 4 real palettes, including Wendy's's brand system and Fireside, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Goldenrod is paired with #35707e in 4 real palettes, including Mid-Century and Sapphire & Gold, as the accent — a combination designers have actually shipped, not a computed rotation.
| #35707e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.57:1 | pass | pass | fail |
|
Aaon black | 3.77:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #35707e as the background.
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
#35707e reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #35707e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/35707e-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md