Color

#327cb8

#327cb8
hex#327cb8
rgbrgb(50, 124, 184)
hslhsl(207, 57%, 46%)
oklchoklch(0.568 0.118 246.5)
Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.1855

Colors that go with #327cb8

Charcoal, Crimson and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b86f32

#32b8b1 · #3239b8

#b8327c · #7cb832

Split-complementary

Open in tool →

#b83239 · #b8b132

#b132b8 · #b86f32 · #39b832

Contrast

#327cb8 as textRatioAAAA largeAAAFix
Aaon white
4.46:1failpassfail
  • AA: use #3179b4 as the text (4.64:1)
  • AAA: use #255c88 as the text (7.08:1)
  • AA: or shift the background to #050505 (4.57:1)
Aaon black
4.71:1passpassfail
  • AAA: use #5b9cd2 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #327cb8 as the background.

Brands using this color

Fonts for this mood

#327cb8 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #327cb8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #327cb8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/327cb8-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md