Color

#327bf1

#327bf1
hex#327bf1
rgbrgb(50, 123, 241)
hslhsl(217, 87%, 57%)
oklchoklch(0.602 0.192 259.8)
Closest name: Azure (#007fff)Relative luminance 0.2119

Colors that go with #327bf1

Charcoal, Crimson and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f1a832

#32daf1 · #4832f1

#f1327b · #7bf132

Split-complementary

Open in tool →

#f14832 · #daf132

#f132da · #f1a832 · #32f148

Contrast

#327bf1 as textRatioAAAA largeAAAFix
Aaon white
4.01:1failpassfail
  • AA: use #1f6fef as the text (4.59:1)
  • AAA: use #0d51bf as the text (7.13:1)
  • AA: or shift the background to #141414 (4.6:1)
Aaon black
5.24:1passpassfail
  • AAA: use #5d97f4 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #327bf1 as the background.

Brands using this color

Fonts for this mood

#327bf1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #327bf1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #327bf1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/327bf1-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md