Color

#3271bd

#3271bd
hex#3271bd
rgbrgb(50, 113, 189)
hslhsl(213, 58%, 47%)
oklchoklch(0.546 0.135 254.9)
Closest name: Campanula (#3473b7)Relative luminance 0.1616

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd7f32

#32b6bd · #3932bd

#bd3271 · #71bd32

Split-complementary

Open in tool →

#bd3932 · #b6bd32

#bd32b6 · #bd7f32 · #32bd39

Contrast

#3271bd as textRatioAAAA largeAAAFix
Aaon white
4.96:1passpassfail
  • AAA: use #285995 as the text (7.11:1)
Aaon black
4.23:1failpassfail
  • AA: use #3476c5 as the text (4.54:1)
  • AAA: use #6698d6 as the text (7.03:1)
  • AA: or shift the background to #f5f5f5 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3271bd as the background.

Brands using this color

Fonts for this mood

#3271bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3271bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3271bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3271bd-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md