Color

#bd3932

#bd3932
hex#bd3932
rgbrgb(189, 57, 50)
hslhsl(3, 58%, 47%)
oklchoklch(0.539 0.17 27.4)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1398

Colors that go with #bd3932

Royal Blue, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #bd3932

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32b6bd

#bd3271 · #bd7f32

#32bd39 · #3932bd

Split-complementary

Open in tool →

#32bd7f · #3271bd

#71bd32 · #32b6bd · #7f32bd

Contrast

#bd3932 as textRatioAAAA largeAAAFix
Aaon white
5.53:1passpassfail
  • AAA: use #a1312b as the text (7.02:1)
Aaon black
3.8:1failpassfail
  • AA: use #cd4942 as the text (4.63:1)
  • AAA: use #db7b76 as the text (7.11:1)
  • AA: or shift the background to #e8e8e8 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd3932 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bd3932 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd3932
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd3932 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd3932-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md